Article by: @simplysashafierce
The black community has adopted the term "Gucci" meaning "good, great, amazing". If you're not familiar with Gucci, it is a luxury brand of clothing, shoes, purses, and accessories. For some absurd reason, the brand Gucci decided to release a wool sweater for $890.00 that turns into a black face with red lips. Let's keep in mind that this is all taking place during Black History Month.
Celebrities like T.I. are calling for a boycott of Gucci. He is asking that people stop buying Gucci for the next 3 months and do not wear any previously owned Gucci gear. That's cool with me being that I never purchased anything Gucci and did not plan on it. I just want to know what happens after this 3-month boycott? Do we go back to purchasing Gucci and act like nothing ever happened?
When are these brands going to learn that the "black dollar" is the backbone of this country? I propose that instead of just boycotting Gucci for 3 months let's make a pledge to purchase from black-owned businesses. There are so many dope black clothing designers that cost less than half the price of Gucci. Let's take the "black dollar" and keep it in our community instead of these major brands that are "working on becoming more diverse". VISIT www.WeBuyBlack.com to put your money where the RESPECT IS!